The Value of Goals


The word “goal” is a very common word. In simple terms, a goal is an end result to which effort is directed. Just about every English speaker knows the meaning of the word. However, not too many people know the value of a goal. A well-crafted goal is the precursor of achievement. Paul Myer remarked, “No one ever accomplishes anything of consequence without a goal . . . Goal setting is the strongest human force for self-motivation.”

Goals goad us on.  Goals give us a reason to get out of bed in the morning. The impetus to try again where we previously faltered, perhaps repeatedly. Spencer W. Kimball said “make no small plans. They have no magic to stir men’s souls.”

Goals guide us. Like a compass, goals provide direction in the midst of the maze of life. We all inevitably come to crossroads, decision points in our lives. At such points, the goals we set in advance become the true north, pointing the way. As bestselling author and leadership expert, John Maxwell pointed out, “you see, on the success journey, the goals you set become your route.”

Goals guard us. They shape our priorities. Goals imply choosing between must-haves and nice-to-haves; between must-dos and nice-to-dos. Goals beckon on us to come up higher; to leave trivial pursuits behind and go forward at destiny’s behest.

Without goals, life loses its edge. There’s no zest for living. Bereft of goals, individuals and organizations go astray and languish. When goals are lacking, we are quick to settle for the mundane – the status quo. Don’t settle. In the words of Abraham Lincoln, “the best way to predict your future is to create it.” Setting goals puts you in the driver’s seat of your life. Your destiny is not your fate, it’s your choice – choose wisely!


Starting next week, join me to explore the qualities of a well-crafted goal and how to set goals that help you get ahead in your finances.

Photo credits: Dreamstime
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Bunmi Olayanju

Bunmi Olayanju MBA, CFA is a finance professional who enjoys writing. He writes with the goal of enhancing the financial well-being of readers by sharing actionable tips and best practices in managing finances. He believes individuals can take ownership of their financial destinies and successfully mobilize, manage and multiply available resources. To read more on financial management or to consult with him visit his website, click here.
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